Privacy Policy

Who we are

For the purposes of UK data-protection law, the organisation responsible for your personal information is:

In this policy, “Love Vibz”, “we”, “us” and “our” refer to the business identified above.

Information we collect

The information we collect depends on how you interact with our website. It may include:

We generally do not receive or store your complete payment-card number. Card payments are normally processed directly by the payment provider selected at checkout.

Please avoid sending us unnecessary sensitive or highly personal information through contact forms, reviews or general email messages.

How and why we use your information

The lawful basis used depends on the activity and circumstances. UK GDPR requires an organization to identify an appropriate lawful basis whenever personal information is processed. :contentReference[oaicite:1]{index=1}

Where we rely on legitimate interests, those interests may include operating and improving our store, protecting our business, preventing fraud and providing effective customer service. We must consider those interests against your rights and reasonable expectations.

Orders, payments and delivery

When you place an order, we use your information to confirm the purchase, process payment, prepare the goods, arrange delivery, communicate updates and manage any return or refund.

We may share the minimum information required with organisations involved in completing your purchase, such as:

• Payment processors and fraud-prevention providers
• Warehouse, fulfilment and stock-management providers
• Postal, courier and delivery companies
• Website hosting and ecommerce-platform providers
• Accountants, insurers and professional advisers

These providers may act as our processors, independent controllers or both, depending on the service they provide.

Account registration

You may be able to create an account to save delivery details, view orders and manage preferences. You are responsible for keeping your password confidential and should contact us if you believe your account has been accessed without permission.

You may also be able to place an order as a guest. We will still retain the order information required to complete the transaction and meet our legal and accounting responsibilities.

Marketing communications

We may send promotional emails or other electronic marketing where you have consented or where another lawful marketing rule permits it.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or by contacting us. Unsubscribing from marketing does not stop essential service messages about your account or orders.

Electronic direct marketing must comply with both data-protection law and the Privacy and Electronic Communications Regulations. Where PECR requires consent, consent is normally also the appropriate UK GDPR basis. :contentReference[oaicite:2]{index=2}

Cookies and similar technologies

Our website may use cookies, pixels, local storage and similar technologies. These technologies can help the website function, remember your basket, keep accounts secure, measure performance and, where permitted, support advertising.

Non-essential cookies should not be activated until the required consent has been obtained. You should be able to accept, reject or change your non-essential cookie choices using our cookie controls. ICO guidance explains that cookies and similar technologies may also involve UK GDPR obligations when the information is not anonymous. :contentReference[oaicite:3]{index=3}

For a detailed list of cookies, providers, purposes and durations, please see our separate Cookie Policy.

Reviews, messages and customer support

If you contact us, submit a review or communicate through social media, we may retain your message, contact details and relevant order information so that we can respond and maintain an appropriate customer-service record.

Product reviews may be displayed publicly. Do not include your address, telephone number, order number or other private information in a review.

Who we share information with

We do not sell your personal information. We may disclose information where necessary to:

• Provide our website, payment, fulfilment and delivery services
• Operate customer support, communications and email systems
• Detect fraud, abuse, security threats or unlawful activity
• Comply with tax, accounting, regulatory or legal requirements
• Establish, exercise or defend legal claims
• Complete a sale, restructuring or transfer of the business

Service providers are expected to protect personal information and use it only for the relevant service or in accordance with their own legal responsibilities.

International transfers

Some service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we will use an appropriate legal transfer mechanism where required, such as an adequacy regulation, approved contractual protections or another lawful safeguard.

How long we keep your information

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

Actual retention periods may vary where a longer period is required by law, necessary to resolve a dispute or needed to protect against fraud.

Security

We use reasonable technical and organizational measures intended to protect personal information against accidental loss, misuse, alteration, unauthorized access or disclosure.

However, no website or method of electronic transmission is completely secure. You should use a strong, unique password and avoid sending payment information by ordinary email.

Children and age-restricted products

Our website and products are intended only for adults aged 18 or over. We do not knowingly seek to collect personal information from children.

If you believe a person under 18 has provided personal information to us, please contact us so that we can investigate and take appropriate action.

Your data-protection rights

Depending on the circumstances, you may have the right to:

• Ask for access to the personal information we hold about you
• Ask us to correct incomplete or inaccurate information
• Ask us to erase information in certain circumstances
• Ask us to restrict how information is used
• Object to processing based on legitimate interests
• Object at any time to direct-marketing use
• Receive certain information in a portable format
• Withdraw consent where processing is based on consent
• Raise concerns about automated decision-making, where applicable

These rights are not absolute and legal exemptions may apply. We may need to verify your identity before completing a request. The ICO confirms that individuals have a right to object to certain processing and that privacy notices should explain the relevant rights. :contentReference[oaicite:4]{index=4}

To exercise a right, email orders@lovevibz.co.uk.

Complaints

Please contact us first if you have concerns about how we use your personal information. We will try to resolve the issue promptly.